Customer Segmentation

How It Works

Customer segmentation using machine learning has revolutionized how a company’s marketing team allocates its resources to minimize costs and increase return on investments. Customer segmentation divides customers into various groups based on underlying characteristics. Machine learning finds these segments that would otherwise be difficult to spot using manual intuition or regular business intelligence tools. Our customer segmentation tool contains modules that can be utilized by anyone from business and marketing analysts to data scientists to customer service representatives and more.